Mention the diet that relies on eating sandwiches in place of two meals a day and people will instantly recognize Jared and the Subway Diet. Now, as Paul Harvey would say, it's time for the rest of the story. Read further for a brief history of the subway diet.
Like man college students Jared Fogle worked a part time job, his at an adult book store, to pay for college. He sat long hours in a class room, sat long hours behind the counter at the video store while eating snacks, and as a result ended up weighing 425 pounds. Jared realized his weight was critical and so started looking for a way to drop some pounds.
None of the diets he tried worked he couldn't stick to them. One day he noticed a Subway sandwich store about a mile and a half from his apartment. Without knowing it he was inventing the Subway diet. He immediately stopped eating breakfast while walking the 1 miles to Subway for lunch and dinner a sandwich, baked chips and a diet soda. His caloric intake plummeted from about 10,000 calories each day to only 900, with 6 miles of walking added for good measure. The result of Jared's personal Subway diet was a loss of 245 pounds in only a year.
How did this Subway diet become a national ad campaign for the Subway chain? One day Jared bumped into a buddy who was a reporter for the school paper. He didn't recognize Jared at first, and when he heard the weight loss story decided to write an article about it. Someone at Men's Health magazine read about Jared and decided to include his diet in a feature about crazy diets that work.
A subway franchisee in Chicago brought the story to the attention of his advertising people who talked to Jared to make certain it was legit. They took the ad idea to Subway's national ad agency who disliked the idea, so they created a local campaign for Chicago featuring the Subway diet.
Needless to say the Subway diet became a huge hit. Soon Jared and the Subway diet were in all the national media, including a guest stint on Oprah. The national ad agency came back, egg firmly on their face, to ask if the ads could be run nationally.
Many people have had success with the Subway diet. However, be aware that Jared was an exception and not a rule for being able to lose that much weight in so short a time. A little more moderation is needed, but exercise and cutting calories are a proven one two punch combination in the fight against obesity.
Labels: Tips, Weight loss
